In this episode, Dr. Allen Miner and Dr. Mark Mouw dive into a fresh perspective on using social media—not just as an advertising tool, but as a key way to educate your community and build a thriving chiropractic practice. They discuss what it means to be a “good steward” of social media, focusing on authentic engagement and value-driven content instead of chasing followers or juggling expensive ads.
You’ll hear firsthand how regularly posting educational and community-focused content can set your clinic apart, foster deeper relationships with your patients, and even boost retention and referrals. With the recent shifts in social media algorithms, Dr. Miner and Dr. Mouw explain why having a massive following doesn’t matter as much as showing up in the feeds of people looking for what you do—making consistency and authenticity more important than ever.
From their own experiences (and a few missteps!), the hosts share practical tips for creating genuine connections online, including leveraging video, interacting with patients’ posts, and making your clinic’s culture come alive on platforms like Instagram and TikTok. They also discuss how their Chiro Match Makers team now helps clinics handle the social side of their businesses so docs can focus on caring for patients without ignoring this vital piece of today’s practice growth.
If you’re a chiropractor who wants to stand out in your community and keep your patients engaged between visits, this episode is packed with actionable insights you won’t want to miss.
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