In this episode, Dr. Allen Miner and Dr. Mark Mouw dive deep into the essential metrics every chiropractic clinic owner needs to know to scale successfully. From new-generation terms like lifetime value (LTV), ROAS, revenue per employee, and churn rate, to classics like conversion rates and patient visit average (PVA), they break down how understanding and leveraging these numbers can unlock more revenue and better team building for your clinic.
You’ll hear real-world examples of how metric tracking can reveal the true financial health of a practice, why cost per lead (CPL) and cost of customer acquisition (CAC) are crucial for marketing, and how boosting patient retention and referrals can make a massive impact on your bottom line. Dr. Allen and Dr. Mark also share the proven strategies they use—like re-exams, patient education, and workshops—to help patients stick around longer and get more value from their care.
If you’re ready to bring business-savvy thinking to your practice and want practical advice you can use today, this episode is packed with actionable insights. Let’s get started!
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